Rohaema Smith

Funeral Director, Embalmer & Managing Partner

A Summa Cum Laude graduate of American Intercontinental University, Rohaema is a first-generation Funeral Director. With God as the guiding force for all of her decisions, she recognized early on that this was her calling and not just a career. She is actively involved in the local community including the Sunrise Chamber of Commerce. Her favorite pastime activities involve traveling with her husband and son to discover new destinations and explore various shopping venues. She does her best every day to embody her favorite quote from Mahatma Gandhi, "You must be the change you wish to see in the world.

Telephone: 1-954-492-4000

Email: 

Joseph Waterwash

Funeral Director

Joe joined Baird-Case Funeral Homes as a licensed funeral director in 2004, bringing 26 years of experience as a funeral director from his position in Cleveland, Ohio. Joe graduated from The Cincinnati College of Mortuary Science and the National Foundation of Funeral Service. He served on the Board of Trustees for 18 years for Hospice of Western Reserve in Cleveland, Ohio. Joe is an active member of Unity of Fort Lauderdale Church, the Florida Funeral Directors Association, the Ohio Funeral Directors Association, The Executives' Association of Fort Lauderdale, Kiwanis of Oakland Park and the Lauderdale-by-the-Sea Chamber of Commerce. "I feel blessed to have the privilege to help families create a unique and meaningful tribute to their loved ones."

Telephone: 1-954-492-4000

Email: 

Tarin Armstrong

Office Manager

Tarin joined our staff at Baird-Case Jordan-Fannin  in 2014. Tarin was born in Boston, but has spent most of her life growing up in the Pompano beach, light house point area. Tarin likes to spend her free time at the local beaches, and parks engulfing herself in nature. She also enjoys spending time with her rag doll cat Taia. 

Telephone: 1-954-492-4000

Email: 

Valentina Pereda

Pre-Planning Counselor

Valentina Pereda began in the Funeral Industry in 2017. She was born in Caracas, Venezuela. Valentina earned a Bachelor's Degree in Journalism and is a licensed Life Insurance producer. As a Pre-Planning Counselor, she assists in securing decisions in Pre-Planning funeral arrangements for families and individuals before the time of need by making the process as simple and comfortable as possible. She truly believes that preparation is key to navigating the loss of a loved one. Pre-Planning funeral services creates a road map for survivors, and provides assurance in the knowledge that final arrangements are in order. She often says that “securing your arrangements can serve as the final gift we can give to our loved ones.''

Valentina is also actively involved with Funeral Planning seminars and health fairs seeking to raise awareness of the importance of Pre-Planning. She is active in the community volunteering for Girls Scouts, Pinecrest Elementary PTA and Area Stage Company. In her spare time, she enjoys playing tennis, going to the theater and spending quality time with her family.

James Sweeney

Funeral Ambassador

After owning and operating a family bakery in Wilmington, Delaware, James and his husband, Mike, relocated to sunny south Florida.

Service is very familiar and important to James. He is happy to have found his second career serving the Fort Lauderdale community with Baird-Case Jordan-Fannin Funeral Home and Cremation Service.

Tim Conley

Funeral Ambassador

Tim, of Wilton Manors, Florida, joined our staff in 2016.  He is retired from the United States Postal Service and an Ohio native.

Maureen Alford

Funeral Ambassador

Born and raised in the Philadelphia suburbs, Maureen has lived in Fort Lauderdale for over thirty years with her husband and “fur babies." After fifteen years as a Senior Flight Attendant and fifteen years as a Marketing /Advertising Executive,  she joined the Baird-Case Jordan-Fannin team in 2009.

"It is an honor to assist our Baird Case families as they celebrate their loved ones." -Maureen

Mark Rodd

Funeral Ambassador

Mark, a licensed funeral director, joined our staff in our in 2014.

He and his wife, Lisa reside in Coconut Creek and enjoy fishing, boating and visiting the Florida Keys.